Layout Image

About The Butterfly Effect

The Butterfly Effect is a worldwide movement hinged on empowering and inspiring athletic women everywhere, to grow together as a community and to use their collective drive to give back to local charities, all while encouraging a healthy lifestyle, a vibrant community, and active local involvement. Since its first event in 2007 on Maui, Hawaii with a dozen women, The Butterfly Effect has evolved into a BE ALOHA World Tour with over 30 different non-competitive events in 17 countries and with thousands of participants.
BE-History-Map-Banner-1000x450

Our Mission
The Butterfly Effect strives to empower women through water sports. Each event is designed to give every “Butterfly” more confidence, joy, and skill in her board riding, as well as her navigation through everyday life. We do this by making environmental awareness, education, and community give-back activities a big part of each Butterfly Effect event.

Who are the butterflies?
The “Butterflies” are the women participants, usually in the 18-35 age range. These women love seeking adventure, challenge, and asserting their femininity during sports.  They also have a passion for giving back to the world.

Events
The Butterfly Effect events create an environment that gives participants the confidence to achieve a goal in a supportive group setting. We’ll take you as you are! Do you paddle, windsurf, kite, kayak or swim? Are you a beginner, local shredder, or maybe a pro? It doesn’t matter: all of these sports and experience levels are welcome. We’re all in it, but not to win it! Each event includes the following activities:

  • Community Give-Back (beach clean-up, clothing donation, free clinics, fundraising, etc.)
  • Introductory yoga class and warm-up stretch prior to the main activity.
  • A “Downwind” event, in which the rider starts at one point and ends up at another point downwind of the original location.
  • Ending ceremony with party, sponsor gifts, food, drinks, music, and a fashion show.

Trips
Since our events are held at exotic beaches all over the world, The Butterfly Effect creates organized vacations around many event dates.  By spending a few more days together, Butterflies get to know each other and have fun doing water sports and other activities.  The Butterfly Effect trips focus on board sports, and include healthy meals, daily yoga, and other activities that enhance participants’ total well-being.

Giving Back
Below are some of our local charities we work with here on Maui. Contact us to learn how you can help in your community!
Giving back...