One Week Away!

In exactly 1 week we will be out on the water for the first BE Paddle of 2017 along the beautiful North Shore of Maui Hawaii

Check in will be at 8am – 8:30am at Stable Road.

The event will start with a Tahitian style warm up led by Kayrne at 8:45am followed by yoga and safety briefing.

Then all the girls will hit the water for the paddle!
This year we changed the course to allow for all conditions and all level of paddlers.
Screen Shot 2017-04-08 at 11.31.43 AM

As we come out of the water we will have dance and drummers greeting all the ladies. Once you check out you will receive a beautiful lei from the Hyatt Regency Maui with a “save the date” reminder for the Maui Paddle for a Cure on October 7th, 2017.
There will be water provided and Hawaiian Ola drinks too!

It will be important for everyone to check out before leaving the beach to ensure safety for everyone.

We would love to encourage all Ladies to then join us from 11am – 4pm in Paia where we have the vendor village and Paia Town collaboration special for us and friends! You will collect your goodie bags there, so be sure to stop by! Around town we have a number of shops offering discounts to all participants:

– KJB Paia: 15% off throughout the entire store, 6 local artists, wine, beer, pupus, and little beauty bar to refresh your skin and stay glowing after such an awesome paddle!
– Biasa Rosa: 15% off entire store and surprises
– Alice in Hulaland: 20% off for participants
– Studio 22K: Maui Sun drops available for 50% off original cost to all participates. The regular price for earrings are from $100 to $150, For this event only $50 to $75.
– Nectar: 25% off any NECTAR brand clothing and 15% everything else, good at both locations

There will be a vendor village set up on the east end of Paia inside Nourish Health Bar, Eternal Riders, and Mesh Yoga!

Screen Shot 2017-03-31 at 3.06.33 PM
Nourish and Lululemon will be hosting a private party for registered participants from 11am – 2pm.

The Butterfly Effect this year is presented by Glide Soul who are providing a rad onepiece suit for all Butterflies to wear that day.

Screen Shot 2017-04-08 at 11.43.06 AM

Be sure to sign up today if you haven’t already:


Kokua Package – $40
Lei, wristband, event top, BE Health and Fitness Week Access, and lunch ticket/private Lululemon lounge access at Nourish Health Bar in Paia (11am-2pm)

Laulima Package – $60
Lei, wristband, event top, BE Health & Fitness Week Access, BE goodie bag, and lunch ticket/private Lululemon lounge access at Nourish Health Bar in Paia (11am-2pm)

Ho’okipa Package – $80
Lei, wristband, event top, BE Health & Fitness Week Access, BE DELUXE goodie bag, and lunch ticket/private Lululemon lounge access at Nourish Health Bar in Paia (11am-2pm)

Kanaha Package, let us know your coming – Donate under $40
Lei and wristband

Screen Shot 2017-03-31 at 3.52.07 PM

About Pakaloha

At Pakaloha Bikinis, our goal is to empower women to lead active, conscious lifestyles by providing swimwear that allows them to always look and feel their best. We infuse fashion and function into each of our styles and guarantee that all pieces are hand stitched with love and aloha in every seam. Whether your adventures include diving to the ocean’s depths or hiking to mountain’s peaks, you won’t find more comfort, durability, and confidence in anything other than a Pakaloha Bikini.


Glide Soul

Happy to collaborate with GLIDESOUL for the 2017 BE World Tour.

GlideSoul is a brand of sport fashion clothing. It was founded in 2013 by the international group of female wake surfing, wakeboarding and surfing enthusiasts.

Water wear designed for women by women

The idea behind the brand is to bring fashion from the high street to the shore. GlideSoul designs and manufactures fashion sport water wear (wetsuits, spring suits, vest) and swimwear. Products are for women who are both active in sports and appreciate fashion. Designs focus on flattering silhouettes, bright colors and high quality materials. No matter what the weather, your mood, or your sport – GlideSoul’s collection covers all options with product ranges of wetsuits for all seasons, neoprene swimwear, sea leggings and swimwear for both active and fashion use.


Lahaina Organics

Lahaina Organics will participating for the first time in The Butterfly Effect.

Behind the (sun)screen
As a Mom of 3 girls who love the Ocean with a deep passion & surf. My job was to create a Sunblock that actually works, water proof & will not harm the Reef while being affordable. Its been an amazing first year spreading awareness about Toxic Sunblocks with ingredients like Oxybenzone that cause damage to Our Reef & our bodies. My Sunblock is made with Passion & Aloha

BE Involved
Lahaina Organics supports The Butterfly Effect because its Empowering Maui with Love & bringing the community together, Its a beautiful thing.
~April Colpas




Manakai Swimwear

Manakai Swimwear is Maui’s only sustainable, ethical and USA made swimwear company. All swimwear is made out of 100% regenerated NYLON6 using top of the line fabrics from Italian owned company Carvico. We got the inside scoop of what they are up to and how they will be involved at the upcoming Butterfly Effect event on Maui.

Manakai Dreams

We manifested an exotic high-fashion, low-impact brand to change the norm of the swimwear industry. Our goal is to honor the ocean, create unique designs and empower women to embrace their beauty.

In the community.

We are in the beginning stages of collecting ghost nets off the shores of Maui and in the surround waters here in Maui Nui. So far the last month we have successfully removed over 4,000 pounds of ghost nets thanks to contributors in the boating community. We have a goal of creating a NYLON 6 Rescue program here on Maui so these items do not get discarded into our very small landfills. Recycle and Reuse is our Moto!! Ocean Conservation is our top priority.

How will Manakai BE involved this year at The Butterfly Effect Maui?

‘This year we will be setting up a booth to educate the public about sustainable fashion, how our swimwear gets turned from ocean trash into luxe fabrics and make Manakai available for purchase for everyone. Our entire 2017 collection will be available for purchase.

We will also have our “Paint your BUTTERFLY with MANAKAI” board for participates to get creative and express themselves artistically.

Butterfly Participants can receive $10 off their order but will only be available to use this discount the day of the event.

Underwater by Photo by @chloe.underwater

Take a Butterfly Moment

Aloha to all Butterflies near and far, where ever life finds you this summer and in this moment. Today is a beautiful, a bit windy, a bit cloudy, morning here on the northshore of Maui. I brought myself down to a private little spot in nature to do a few Butterfly exercises to wake up my mind and body and to start my day in a most beautiful way….with my CREATOR and NATURE! Sometimes, even here on Maui, we can get into ruts and find ourselves not getting as much out door time as we need or desire. Tucked away inside our homes, offices or behind the wheel driving, we miss out on the most miraculous blessings of nature. As I was doing my exercises and opening my eyes wide to the clouds and the sky above, I was so thankful not only for the time I was giving myself outside, but also for my eyesight and that I was able to see it all. Our eyes need a rest from all of our computer and cell phone work. Be good to your eyes, give them some natural sunlight and roll them all around to exercise the small muscles surrounding them.

Prayer: Thank you for this beautiful day that I may step out into nature and feel all its beauty and receive the healing benefits it has in store for me. Help me not to take nature and my eye-sight …and all my blessings for granted. I will take good care of myself so that I may better shine and be a better reflection of the One great Love… God and Creator.
Mama Butterfly Heidi….still learning what it takes to fly and be free!!!
open heart